GLAMA GAL TWEEN SPA | CM SEO SERVICES

CASE STUDY
GLAMA GAL TWEEN SPA

Glama Gal Tween Spa provides a fresh and unique assortment of beauty services with party rooms, expansive retail for many other social events and BFF lounge. Whilst the company has garnered immense popularity for its one-of-its kind business model, four years back, the owners entrusted iMark Infotech with a unique set of challenges to boost their online bookings for parlour.

CHALLENGES

The client did not provide back end access to their official website.
The client did not have any account on Google analytics and search console for tracking their website traffic and website errors respectively.
All the parlour bookings were done on a third party platform, so there was no way out to track the exact source of conversions.
The client was coordinating with multiple development teams; it was exhausting to get concrete information about website development.
It compelled the need of collaborating with one cohesive dedicated source to bring in sync the entire process of website development and optimization.

SOLUTION

Our SEO team set up Google analytics and Google search console accounts to closely monitor traffic and errors on the website.
Our SEO team conducted extensive keyword research to find keywords with decent search volume for multiple locations.
Our SEO team undertook painstaking efforts to create responsive landing pages to target niche customer segments across different locations on their mobile bookings.
Our SEO team facilitated on-site and off-site process to optimize their website to rank them higher and attract organic traffic to increase online parlour bookings.
Our SEO team facilitated on-site and off-site process to optimize their website to rank them higher and attract organic traffic to increase online parlour bookings.

Result:

Our cut-throat SEO strategies notched up the website rank with 60% of the keywords amongst highly rated in the domain and with another 10% keywords continued to soar the SERP ranking.